QR code tracking is the ability to monitor and analyze scan data from dynamic QR codes. It provides real-time insights into how many times a code was scanned, where scans occurred (city/country), what devices were used, and when scans happened. This data helps businesses measure marketing ROI, optimize campaigns, and understand their audience behavior.
When someone scans a trackable (dynamic) QR code, the following happens in milliseconds:
See exactly how many times your QR code has been scanned
Track where your scans are coming from by city and country
Know what devices and browsers your audience uses
Understand when your QR codes are most frequently scanned
Measure the effectiveness of marketing campaigns
Calculate return on investment for QR code initiatives
| Feature | Static QR Code | Dynamic QR Code |
|---|---|---|
| Scan Tracking | ❌ No | ✅ Yes |
| Edit After Printing | ❌ No | ✅ Yes |
| Location Analytics | ❌ No | ✅ Yes |
| Device Insights | ❌ No | ✅ Yes |
| Best For | Personal use, simple links | Business, marketing campaigns |
QRTracker offers free QR code generation with basic tracking. Premium plans provide advanced analytics, unlimited tracked codes, and detailed reporting features.
Yes. QRTracker collects anonymous scan data without personal information. No cookies are placed on user devices, and location data is approximate (city-level).
QR tracking shows aggregate data (device types, locations, times) but does not identify individual users. This protects user privacy while giving you actionable insights.
Create your first trackable QR code in seconds. Free to start, no credit card required.