GDPR Compliance for QR Tracking – Privacy Guide
If you're using QRTracker.io to track QR code scans in the EU or collecting data from EU residents, GDPR compliance is essential. QRTracker.io helps you stay compliant by collecting only anonymized, non-personally identifiable analytics data (device type, city-level location, timestamps). This guide explains how to implement privacy disclosures, minimize data collection, and provide user data deletion options to meet GDPR requirements.
What GDPR Means for QR Code Campaigns
GDPR requires that you handle personal data lawfully, transparently, and securely. When someone scans your QR code, analytics data like device type, location, and timestamp may be collected. If this data can identify individuals, it falls under GDPR rules.
Key principles include:
Lawfulness and Transparency
Users must know what data you collect and why
Data Minimization
Only collect what you need
User Rights
Allow users to request access, correction, or deletion of their data
Security
Protect data from breaches or unauthorized access
How to Make Your QR Code Tracking GDPR Compliant
1. Add a Privacy Disclosure
Place a short notice near your QR code or on the landing page explaining that scans are tracked. For example: "By scanning this code, you agree to anonymous analytics collection for service improvement."
Link to your full privacy policy for detailed information about data handling.
2. Limit Data Collection
Avoid collecting personally identifiable information (PII) unless absolutely necessary. QRTracker collects anonymous scan metrics like:
- Device type (iOS, Android, Desktop)
- General location (city or region, not exact GPS)
- Timestamp of scan
- Referrer source
These metrics help you understand campaign performance without compromising user privacy. Learn more in our Privacy Best Practices guide.
3. Use HTTPS for All Links
Always direct users to secure HTTPS URLs. This protects data in transit and builds trust. Non-secure HTTP connections can expose user information to interception.
4. Allow Users to Request Data Deletion
GDPR gives users the "right to be forgotten." If someone requests deletion of their scan data, you must comply. QRTracker allows you to export or delete analytics data through your dashboard or by contacting support.
5. Keep a Data Processing Record
Document what data you collect, why, how long you retain it, and who has access. This is required for GDPR compliance audits.
Does QRTracker Share Your Data?
No. All scan analytics remain private to your account. QRTracker does not sell, rent, or share user data with third parties. Your campaign data is yours alone.
GDPR Compliance Checklist
- ✅ Add privacy disclosure near QR codes or on landing pages
- ✅ Link to your company privacy policy
- ✅ Collect only necessary, anonymized data
- ✅ Use HTTPS for all destination URLs
- ✅ Allow users to request data access or deletion
- ✅ Store data securely and limit access
- ✅ Review and update your practices regularly
Additional Resources
For more guidance on keeping your QR code campaigns secure and compliant, see: