Understanding QR Code Analytics Dashboard

Your QR Tracker analytics dashboard provides comprehensive insights into how your QR codes are performing. Learn to interpret and leverage this data for better results.

Dashboard Overview

The analytics dashboard gives you a complete view of:

Total scans across all your QR codes
Scan trends over time
Geographic distribution of scans
Device and browser insights
Top performing QR codes

Key Metrics Explained

Scan Count

The total number of times your QR codes have been scanned. This is your primary engagement metric.

Unique Scans

The number of individual users who have scanned your codes, helping you understand reach vs. repeat engagement.

Scan Rate

The percentage of people who scan your QR code after seeing it. Industry average is 10-15%.

Geographic Data

See where in the world your QR codes are being scanned, helping you understand your audience distribution.

Time-Based Analytics

Daily Trends

Monitor daily scan patterns to identify:

Peak engagement hours
Weekend vs. weekday performance
Campaign effectiveness over time

Historical Data

Track long-term trends to:

Measure campaign success
Identify seasonal patterns
Plan future campaigns

Device and Technical Insights

Device Types

Understanding whether users scan from:

Mobile phones (typically 85-90%)
Tablets (5-10%)
Desktop computers (rare)

Operating Systems

iOS vs. Android distribution can help inform your target audience strategy.

Browsers

Browser data can indicate how users are processing your QR codes.

Actionable Insights

Optimization Opportunities

Use analytics to:

Identify underperforming codes
Optimize placement and design
Adjust call-to-action messaging
Time campaigns for peak engagement

ROI Measurement

Calculate return on investment by:

Tracking conversion rates
Measuring engagement vs. cost
Comparing campaign performance

Pro Analytics Features

Upgrade to Pro for advanced analytics:

Real-time scanning alerts
Detailed demographic data
Conversion tracking
Custom date ranges
Export capabilities
Advanced filtering options

Common Questions

Q: How often is data updated? A: Analytics update in real-time, though some aggregated metrics may have a few minutes delay.

Q: Can I track conversions beyond scans? A: Pro users can set up conversion tracking for specific goals.

Q: How long is data retained? A: We retain analytics data indefinitely for all active accounts.

Ready to dive deeper? Upgrade to Pro for advanced analytics features.